SHORE rolls out its seaweed chips into Morrisons – the Scottish company’s first national supermarket listing – Retail Times

Immediately after successfully launching its 100% sustainable seaweed snack selection in the Uk a calendar year back, award-successful SHORE has secured its first national supermarket listing. From 20 June, its 25g Sweet Sriracha Seaweed Chips (rrp £1) will roll out to 174 Morrisons shops. Just one of a trio of ground breaking chip flavours from the Scottish seaweed enterprise, the team is also tweaking its assortment to achieve HFSS compliance and will make the changeover later on this calendar year.

SHORE’S ethos revolves about the character of sustainable seaweed harvesting that works in unison with the surroundings whilst furnishing support and work for its area rural communities. Based mostly in Wick in the much Northeast of Scotland – one particular of the UK’s most remote communities – the compact and passionate team of 15 harvests its seaweed by hand, then turns this community umami-abundant superfood into all-natural, 100% sustainable super-grain chips that are vegan-helpful, gluten-free of charge, low-calorie. Superior in fibre and iodine, they also have the goodness of 6g of clean seaweed per 25g bag.

Winners of Totally free From, Entire world Foods Innovation and Terrific Flavor Awards, their moreish flavour tends to make them a great setting up issue for any individual that has not attempted seaweed right before but is intrigued in incorporating it into their diet regime. The chips are also accessible from Amazon and the Holland & Barrett website, moreover Scottish Sainsbury’s and Coop as properly as 300 health and fitness shops up and down the nation.

“Our mission is to generate an edible seaweed market of scale in Scotland that is 100% sustainable”, says SHORE co-founder Keith Paterson. “We are making delicious plant-based seaweed treats that appeal to the growing amount of mainstream wellbeing-conscious customers who are increasingly in search of sustainably sourced meals, and our chips are a great entry level for anybody that has not tried seaweed ahead of.”

The Seaweed Snack sector grew by in excess of 30% in the past 12 months and is now truly worth in excess of £4m at retail (Neilson Nov 2021). SHORE shipped more than 400,000 packs of its seaweed chips in 2021, its initial complete yr right after launch. Seaweed meets some important buyer motorists in the snacking classification – new & inspiring snacking innovation, fascination in Asian flavours, amplified concentrate on wellness and wellbeing and sustainability & provenance of ingredients.

Paterson proceeds: “One of the large troubles in snacking this year is how to provide flavor though getting HFSS criticism. People really do not want a trade off on flavor in snacking. New merchandise that do not provide on flavour and texture won’t very last. Our chips are at present remaining redeveloped to be HFSS compliant although however being fried for the right taste and texture, without the need of losing any of their vitamins and minerals or unique flavour profile, and this puts the brand in a pretty thrilling space. This has turbocharged our discussions with suppliers as they seem for compliant goods that however deliver on flavour, mirrored in the nationwide launch into Morrisons.”