Depop Partners With ‘The Sims 4’ on In-Game Marketplace and Circular Fashion Collection

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Digital marketplace Depop is moving into the gaming domain in a new partnership with Digital ArtsThe Sims. As portion of The Sims 4‘s latest growth pack “Superior Faculty Yrs,” Depop and the gamer built a selection of in-activity manner things that players will be able to acquire for their teen Sims in a digital thrift store and boba hangout termed ThrifTea.

Gamers will be able to extend their Sims’ individual design by purchasing the recently-unveiled clothing items, which have been intended by true-planet Depop sellers, and “buzz up” their possess curated outfits before providing them in a new in-game Trendi app, influenced by Depop’s circular searching platform. Depop picked 5 of its most well-liked sellers — Bella (@internetgirl), Jeremy (@happyxloco), Selena Williams (@Selenasshop), Lapoze McTribouy of Sooki Sooki Vintage (@judaku) and Sha’an D’Antes’ (@furrylittlepeach) — to craft 3 custom items for teenage Sims.

Players will require to acquire products rapidly, as every exceptional Depop piece will only be offered in constrained offer at ThrifTea, where by the two brands’ have enlisted artist Monica Ahanonu to develop an authentic artwork encouraged by the collaboration.

The Sims is a cultural institution that remains appropriate with younger people about the planet and retains nostalgic cultural cachet for a lot of additional, generating it a perfect collaboration for Depop and our community,” explained Steve Dool, Model Director at Depop, in a statement. “Our sellers are at the coronary heart of every little thing we do at Depop, so putting their artistic eyesight front and centre in this collaboration was an prospect to showcase their talent and clearly show how intrinsic they are to us as a brand name.”

The Sims has a long history of empowering gamers to find the distinctive variations of by themselves, and trend has constantly been a enormous portion of driving their self-expression and experimentation with the Sims they generate,” claimed Julia Victor, Head of Manufacturer, for The Sims. “The collaboration with Depop for The Sims 4 High School Yrs Expansion Pack has allowed us to provide in distinctive and artistic seems to be that replicate modern style trends and how Gen-Z stores and shares manner, to supply players an reliable gameplay expertise as they support their Sims make the most out of their teenage a long time.”

The Sims 4 “Large School Decades” Expansion Pack will be accessible for order starting July 28 at 10 a.m. PT.

In other places, KAWS has teased one more Fortnite collaboration.

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