Furniture retailer taps AR tech to drive customer interactionsRetail Customer Experience

Isaura M. League

Fatboy, a furniture retailer, is tapping CGTrader technology for a unique AR Lens for promoting products and branding as well as driving online customer engagement.

The AR-powered Snapchat Lens was created via CGTrader’s Modelry, a full-scope custom 3D production platform, according to a press release.

“AR is the future. Or it’s ‘now’ already,” Fatboy Chief Digital Officer Tom De Vos said in the release. “Especially for furniture, people feel reassured that they’re doing the right thing before purchasing a big-ticket item. AR is one way to show people what they can expect.”

The integration of AR will further enhance the online customer experience, allowing users to visualize products in their space before committing to a purchase.

“The Lens was great this time. We even checked it with our product development and creative team, and they are always very critical,” said De Vos.

Fatboy chose the Headdemock Foldable Hammock as the featured product of the Snapchat AR Lens campaign. After publishing the Lens publicly, Fatboy achieved a significant boost in engagement through its Snapchat campaigns, which were over 3,000% more effective than traditional promotional efforts, according to the release.

“With over 250 million Snapchatters engaging with AR every day, we know that our community is hungry for more immersive and useful AR experiences,” Skye Featherstone, Snap group product marketing manager, said in the release. “Bringing AR-powered product visualization capabilities for furniture brands like Fatboy allows us to deliver a unique and personal shopping experience for customers, allowing for memorable experiences that give them more confidence in their purchase and ultimately reduce returns.”

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