23/06/2024 11:55 PM


Piece of That Fashion

Gilly Hicks delivers a daily dose of happy to Carnaby Street – Retail Focus


Gilly Hicks, a brand name in the Abercrombie & Fitch portfolio featuring activewear, loungewear and underwear, has right now declared the opening of its new keep situated at 39 Carnaby Avenue, in the heart of London’s busiest searching district.

The new retail outlet opening is a portion of the brand’s development system, such as an expanded item assortment, electronic expertise, and a reimagined manufacturer purpose. As portion of its brand evolution, Gilly Hicks is now a lot more gender-inclusive introducing underwear, loungewear and activewear in patterns and colours that match everyone’s types, regardless of gender id. These items align with Gilly Hicks’ updated objective of offering Gen Z their every day dose of satisfied. 


The new shop on Carnaby Street marks the 2nd Gilly Hicks locale in Europe, with a location in Germany that opened earlier this year. The new Gilly Hicks stores have been designed to make certain prospects of all gender identities sense as relaxed and assured as attainable. The stores’ fitting rooms characteristic privacy lockers for consumers to request extra dimensions, as properly as mild and audio controls to cater to each individual customer’s choices. Moreover, the shop is outfitted with Simply click & Accumulate, Buy in Store, Reserve in Keep capabilities, and handheld gadgets that allow buyers to prevent the checkout line, and far more. 

To celebrate the opening, Gilly Hicks invitations its consumers to a launch party at the retailer on 9th July, 2022 from 2pm till 6pm. Attendees will experience complimentary drinks, a dwell DJ and an possibility to personalise Gilly Hicks products and solutions. 

Speaking on the new opening, Kristin Scott, Worldwide Brand President at Abercrombie & Fitch Co opinions, “We’re fired up to deliver our advanced Gilly Hicks model to London and enable our customers locate their happy spot.  The expanded product offerings, improved electronic abilities, and inclusive keep activities, additional reveal our commitment to Gilly as a key section of our company’s very long-term development method.” 

Samantha Bain-Mollison, Retail Director, at Shaftesbury suggests, “We are delighted that Gilly Hicks will open its doors on Carnaby as it reintroduces its new shop knowledge to its Uk enthusiasts. We are fired up for the Carnaby buyer to examine out Gilly Hicks, as the brand is at the forefront of innovation and working experience when it arrives to supporting Gen Zs experience comfortable and joyful. Shaftesbury is proud to welcome a model like this into our presently flourishing retail vacation spot.”



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