Vendors invited to participate in a localization summit
DEERFIELD, Ill. — Walgreens plans to hold a virtual event on February 22 to give diverse, local and regional businesses and entrepreneurs from around the country an opportunity to connect with the retailer’s merchandising team, share their offerings, and possibly get their products stocked on Walgreens store shelves in their local areas.
The merchandising event — the retailer’s second annual localization summit — will focus on products across such categories as grocery and household, apparel, beach, tourism and general merchandise. Suppliers can find additional information about the virtual event and apply to attend here.
Building on the success of last year’s localization summit, Walgreens aims to bring in local businesses from all 50 states, the District of Columbia and Puerto Rico, to evaluate opportunities to build more locally relevant product offerings for Walgreens customers and deeper collaboration with new suppliers for the future.
“To be a trusted health and well-being destination, we work hard to remain relevant for customers in each of our communities and curate a selection of products and services that meet their unique needs,” said Luke Rauch, Walgreens’ chief merchandising officer and senior vice president. “When our shelves reflect the communities we serve, we can better live out our purpose of more joyful lives through better health.”
All sourcing and product submissions will be made through RangeMe, the online product discovery and sourcing platform. Walgreens will review submissions and will invite selected suppliers for face-to-face virtual meetings with buyers on ECRM’s virtual meeting platform, ECRM Connect.