Just in time for Mother’s Day this weekend, it’s a perfect moment to shout out the moms who are balancing it all, running their own businesses. Meet these 16 moms who are reshaping the entrepreneurial landscape and hear what they have to say about balancing motherhood with business:
Founded by actress, designer, and environmentalist Nikki Reed, BaYou With Love is a jewelry and lifestyle brand that emphasizes sustainable production and working with local artisans.
On being a role model for her daughter: I love that my daughter gets to see her Mom working hard to create opportunities for herself and other women who have big dreams. She has seen me build a company from the ground up, and while I am constantly striving for balance, I also try not to give myself a hard time when I don’t get it right. I truly believe one of the greatest things we can teach our children is how to live with both passion and purpose while showing them they are our priority and loving them with everything we’ve got.
2) BB Lifestyle Board Member Jessica Hall
Jessica Hall is a part owner of BB Lifestyle, an organic CBD skincare line that features natural and vegan ingredients.
On following all your passions: In addition to her work with BB Lifestyle and being a mom of two,, Jessica is a mutli-hyphenate who runs her own blog, is an investor in Sugar Taco, and is a TV and radio personality—proof that you really can do it all!
3) Carve Designs Co-Founder Thayer Sylvester
Thayer Sylvester founded Carve Designs as a surf apparel company in 2003 and has expanded it into a complete lifestyle brand, with swimwear and clothing fit for adventure.
On the balancing act: It’s the privilege of a lifetime to have the opportunity to raise children and build a business. To do so means constant juggling of priorities, multi-tasking, and forgiving yourself when you can’t get it all done! Both parts of my life are simultaneously deeply rewarding and challenging, and I love it that way.
In addition to founding Diana Madison Beauty while raising two kids, Diana is an actress and producer. After suffering from eczema, she was inspired to launch her own collection of clean beauty products.
On the freedom to do it all: In this modern age, moms can build empires and build a family. We no longer have to choose having a family over a career. Mothers can do it all!
A queen of the beauty YouTube scene, Christen Dominique transformed her influence into a beauty brand of her own. She’s used her extensive knowledge of makeup to create formulas and products that her audience loves.
On being a role model: It’s important for me to raise my son to have an independent and self-motivating mindset and I have to be a role model for him. Managing both Dominique Cosmetics and my influencer business plus balancing family life takes a lot of energy and strategic planning to give my all to everything, but it’s the amount of love and dedication I show them all everyday that will influence him to be great.
Makeup artist-turned-business woman Tamanna Roashan launched her very own platform, DressYourFaceLIVE.com to provide beauty masterclasses from the top makeup and beauty experts in the world.
On tapping into our “inner goddess”: Balancing motherhood and business is as simple as tapping into our inner goddess. We have to remind ourselves that we are strong, beautiful, and capable women. We are multi-faceted, multi-talented and we are built to handle anything. Like ancient goddesses with multiple arms carrying everything from weapons to babies, we too can do it all.
Makeup artist Lilit Caradanian decided to launch her own brand, Elcie Cosmetics, after 15 years of working in the industry. In addition to managing a successful cosmetics brand, Lilit is an influencer and mother of three.
On finding the passion in work: I find that there is no balance in motherhood and entrepreneurship. Most days have routines and there is scheduled time for work and kids; some days it’s all about work or all about kids. What’s important is that I am equally passionate about both, so one makes me strive more for the other.
After covering beauty at the New York Times for eleven years, Bee Shapiro knew what made a good beauty brand. She launched Ellis Brooklyn in 2015 after recognizing a gap in the market for clean, sophisticated fragrances.
On the juggling act: Being a working mom is always a juggling act, but my career is my passion. I make sure my kids know they come first, but it’s important to nurture and take time to nurture your passions. As moms we’re always putting ourselves second or third or fourth! I love to have my girls smell scents I’m working on and I get their feedback. It’s a fun thing to share, and I hope that they will also discover work they love in the future.
9) Girlactik Founder Galit Strugano Wigdor
With just $1800 and plenty of determination, Galit Strugano Wigdor set out to launch beauty brand Girlactik. The brand started out with an emphasis on glitter products, but since has evolved into a full beauty line that’s become a must-have for makeup lovers.
On having a go-getter attitude: Growing up, I was always a go-getter and liked to make sure I took care of everything as best as I could. [My motto has] always been “find a solution if there’s a problem” and it’s something I live by. If there’s a problem, there’s usually a solution. Being a mom to three kids all under [the age of] ten, running a business and being an entrepreneur is something I live for and was meant to do. The secret for me is not to stress and just figure a way to make it work and solve any problems that may come along whether it’s work or the kids—including picking up my kiddos from two different schools within 30 min apart in the middle of traffic.
10) Hey Dewy Founder Cindy Kang
Cindy Kang launched Hey Dewy with her husband in 2019 with a mission to create stylish and portable humidifiers that can be used anywhere.
On the illusion of balance: To me, [being a mom entrepreneur] means prioritizing what needs to get done—for you, your family, your work—and then unapologetically executing it. Whether that’s asking for carpool help so you can finish a deadline, asking your partner for a few hours to soak in the bath & read a book that feeds your soul, declining a business request to play Uno Flip when your kids need your time and attention, or even simply praying for vision & strength. The truth is, there is no real “balance.” There will be times when your family needs you more and times when work needs you more. I’ve learned that it’s important to prioritize daily, have a plan but be flexible, always ask for help, and most importantly don’t apologize or feel guilty for doing what needs to get done.
11) Onzie Founder Kimberly Swarth
Onzie founder Kimberly Smith is a yogi who has launched an independent, woman-run activewear brand that prides itself on being accessible, comfortable, and confidence boosting.
On what it means to be a “momma entrepreneur”: Being a momma entrepreneur means juggling a full plate of responsibilities! Most importantly, have the passion to keep driving forward creative ideas is constantly being inspired by my children who are full of life and creativity. I also am so proud to be able to share what “hard work ethic” means. They get the opportunity to live and breathe alongside me day-to-day and witness that“anything is possible. I am also blessed to be surrounded by other momma leaders within my organization; they continue to inspire me every day with all that they bring to Onzie.
12) RANAVAT Founder Michelle Ranavat
With a background in science, Michelle Ranavat was inspired by Indian beauty rituals when she first launched RANAVAT in 2017. The skincare brand combines her scientific expertise with a love and appreciation for artisanal Indian tradition.
On trusting your instincts: I’ve found that there is no such thing as balance. It is important to trust yourself knowing that there will be days that might lean heavier in one direction or the other. It’s important to give yourself grace and trust your path.
After working as a luxury private jeweler, Nicole Wegman launched Ring Concierge as a way to provide accessible luxury jewelry to a wider audience, utilizing social media and e-commerce to modernize the diamond industry.
On re-centering priorities: I always effectively multitasked to balance the intensity of entrepreneurship and my personal life, often allowing the latter to take a back burner. After having my daughter, I shifted my attention to be more evenly distributed across these competing priorities and allowed myself to be fully present when focusing on one vs. the other.
14) Siblings Co-Founder Eva Eckerblad
Eva Eckerblad has set out to make enjoying candles more sustainable with Siblings, encouraging customers to reduce waste and reuse materials.
On knowing what to focus on: Take things day by day, find your groove, prioritize and spend your time where you can have the most impact. Work can usually wait, mom duties can’t!
15) The Cool Mom Co. Editor-In-Chief Lizzy Mathis
When Lizzy was pregnant with her first child, she realized there was a lack of resources and communities for moms, inspiring her to launch The Cool Mom Co., an online destination for moms of all walks of life to build a community and discuss all things motherhood, food, beauty, style, and more.
On embracing the chaos: There’s never a perfect balance. What may look like balance on one day can be chaos on another. Give yourself grace to learn and grow through it all!
16) Trendmood Creator Sophie Shab
As the creator of popular beauty Instagram account Trendmood, Sophie Shab is often the first to know about any major news in the beauty world. She took her encyclopedic knowledge of the beauty world into consideration when launching her own beauty collaborations, including a collection with Milani and Walgreens, as well as a Trendmood subscription box.
On the importance of Mother’s Day: To me, Mother’s Day is a special day because it allows me to reflect on what I had to go through to get to where I am and on my greatest achievement of becoming a mom. Being a mom is challenging, but is it impossible to achieve your dreams at the same time? No!