Global financial technology platform, Adyen has launched its global holiday campaign, a part of Adyen’s wider Moments that Matter program.
Moments that Matter leverages Adyen’s Impact Technology to offer customers the opportunity to support causes at moments throughout the year, or in response to an emergency. The first campaign begins this holiday season, featuring the UN Refugee Agency, WWF, Make-A-Wish, and Feeding America.
“Charities are often held back by legacy donation structures and processes, and via Moments that Matter we are taking a significant step towards our ambition to solve this,” Adyen chief financial officer, Ingo Uytdehaage said.
“We offer the infrastructure that makes this process easier and allows charities to focus on transformative work instead of time-consuming fundraising processes. Through Moments that Matter, we are leveraging the scale of our customer network and our Impact Technology to unlock funds for the UN Refugee Agency, WWF, Make-A-Wish, and Feeding America.”
Moments that Matter allows businesses to swiftly opt-in and encourage their consumers to donate to global causes, such as in reaction to natural disasters or humanitarian crises. Throughout the year Adyen will activate campaigns to enable its customers to fundraise at moments when speed of thought and action is essential. In this first campaign, Adyen will match every donation made as part of its 1% of net revenue for the United Nations Sustainable Development Goals commitment.
Via its Impact product suite and customer network, Adyen enables customers to seamlessly integrate donations into their checkout processes and convert good intentions into additional revenue streams for charities that support the United Nations’ Sustainable Development Goals.