14/04/2024 11:45 AM


Piece of That Fashion

Chocomel to unveil new plant-based variant

Chocomel to unveil new plant-based variant

Chocomel Plant-Based’s exclusive cashew nut and pea milk formulation has, according to FrieslandCampina, been rated as 93% positive in advance taste tests, with 48% unable to fault the product at all, beating current market leaders in a blind test.

Chocomel Plant-Based will be available in a 1 litre tetra pack – a format suitable for sharing which has proved a huge success when launched for Chocomel original in the grocery channel this year.

Gabriella Sudall, marketing manager NPD (Chocomel) at FrieslandCampina UK, said: “Delivering a plant-based product to the market is a big step forward in Chocomel’s development within the UK. Dairy remains a key pillar of our FrieslandCampina product offering, but we want to make sure that we meet – and exceed – the desire of many consumers who enjoy both dairy and non-dairy products.”

“A 2021YouGov survey found that 3% of people in the UK are vegan and this is currently on the rise. For Chocomel Plant-Based, it was vital to get the thick and creamy texture as close to the original as possible.

“Our technical team has worked tirelessly to ensure we are able to re-create Chocomel’s famous velvety and chocolatey taste, and we’ve been genuinely delighted with the results – and so have our shoppers.”

Chocomel Plant-Based will launch across grocery and convenience channels in January 2023.