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Influencer measurement a hurdle for beauty, fashion and luxury: Publicis Sapient and Launchmetrics study

[ad_1] Influencer promoting has become especially significant for beauty, fashion and luxurious marketers, and measuring it is a particular obstacle, with 40% of marketer respondents declaring they count on influencers by themselves or manufacturer associates to self-report efficiency. ‘They’re tracking everything’ A key explanation for the hole is the relatively […]