From Stuck and Not Knowing What to Do to Hitting Million-Dollar Sales for Their Handmade Jewelry Business

Isaura M. League


Amanda and Tiffany Reis have been earning jewelry ever given that they were small young children and providing friendship bracelets to all the other kids on the block. 

In her 20’s, Amanda employed her jewellery-earning skill to raise funds for breast most cancers – a bring about she was extremely passionate about. She bought her jewelry on Etsy then the sisters slowly additional parts to their selection. Before they understood it, Amanda and Tiffany had commenced a jewelry organization.

In Could of 2017, they included their jewelry organization and named it Emery and Opal. Emery for Emerald, which is May’s birthstone, and Opal, their grandmother’s birthstone. The Reis sisters stated their grandmother’s spirit is the driving power at the rear of their achievement. She encouraged them to be strong, unbiased, and have that can-do perspective.

So they labored really hard even with all the difficulties of launching and increasing a jewelry company and finally grew Emery and Opal to a 6-determine enterprise. 

But as an alternative of the flexibility that they longed for, their organization shortly turned the bring about of worry, exhaustion, and aching palms each and every working day from striving to meet all their orders. 

Amanda and Tiffany desired to hit their million-dollar mark. But with their present position, it appeared distant, and they just could not seem to be to come across a breakthrough.

“We ended up stuck and we didn’t know what to do next. We didn’t know how to get to the upcoming level”

And just like numerous business owners who started their small business without the need of a potent foundation and structure, complications began to unravel:  

  • As their small business expanded, so did their charges, but their financial gain was not retaining up.
  • They ended up scrambling to satisfy orders, but still, they had been lacking out on a great deal of income simply because of unexpected hitches on inventory and materials. 
  • They experimented with to hold up with their orders by using the services of unvetted persons, which only added to their stress instead of aiding them. 
  • Because points have been snowballing into chaos, they felt scattered and all around their small business. They identified it really hard to focus and unsuccessful to check their P&L to discover what seriously issues for their business. 
  • And mainly because their main advertising system was Etsy, they’re constantly fearful about sudden alterations they can not manage like algorithms, new regulations, and glitches. They’ve previously knowledgeable zero profits mainly because Etsy unexpectedly went offline, an incident they would not want to repeat.

Amanda and Tiffany realized their dream of organization enlargement, and hitting 7-figures brought nightmares, complications, and far more aching hands. 

But they by no means considered of providing up. Just after all, their inspiration for developing Emery and Opal came from their greatest cheerleader, who was a robust-willed female. So they sought support to fix their expansion problem as a result of Prosper and Prosper.

“We chose the Momentum Program because we have been a longtime college student of Prosper and Prosper. We did Laying the Basis, we had been section of the Diamond Insiders. It felt like the normal up coming action to a personalised mastering system.”

Amanda and Tiffany gained substantial-touch and custom made coaching for their jewellery business enterprise by means of Momentum. They had been guided just about every step of the way to turn into improved leaders and business enterprise proprietors. 

It was time for them to increase their impact and profitability and get their life back again devoid of sacrificing expansion!

With the advice of their Momentum mentor, they begun to create a sound approach for their small business damaged down into yearly, monthly to weekly techniques. Preparing their content material, things to do, and the nitty-gritty of their organization grew to become simple with the instruments, personalized coaching, and accountability. Amanda fondly recalls… 

“There was a single connect with with (coach) Anna Maria about articles preparing. It completely adjusted the way we prepared our content material. We were ready to do the full calendar year in a 7 days, like so quite a few factors.” 

They also went granular on evaluating their P&L statement. Their coach thoroughly guided them on what critical things to search for and how to commence to hit their goals properly. Tiffany said… 

“We experienced this large Excel that we sat down for months. And we would glimpse at just about every product or service on our Etsy and on our web-site. How did we do very last calendar year? What was it up or down? Is it at present up or down? How many must we buy?”

They found clarity because of the program applications, coaching, and their willingness to utilize what they acquired. They targeted on the suitable factors that shift the needle for their small business. 

They also located confidence in their new roles, with Amanda as the visionary and Tiffany as the integrator of their firm. Then things slowly and gradually commenced to slide into put, and Amanda and Tiffany started to get into the suitable groove to expand their organization. 

They had been now equipped to accurately track their stock, allowing them to acquire advantage of larger bargains when obtaining from suppliers and pocket far more financial gain on their conclude.

They experienced an successful sounding board and their coach’s pro comments confirmed them their blind places. Then they were last but not least ready to tackle their major challenges – raising their costs and using the services of the ideal folks to broaden their enterprise. Amanda says…  

“The coaching has been awesome. They’ve seriously opened our eyes to see the business as a huge photograph. They’ve solved each tiny concern that we have experienced. They’ve just manufactured all the things far more apparent!”

With clarity, they also realized how acquiring an “affordable” pricing was actually hurting their handmade jewellery company, as was reflected in their P&L statements.  

So they employed the method from our method and slowly but surely matched their pricing with their expense. They elevated their profitability even without the need of escalating their output and output. Tiffany says…

“​​I believe raising our rates was a challenging factor for us to do. We ended up tremendous nervous about it but, but in the finish, like it was the proper matter to do. And it benefited us for certain.”

In result, they had been also in a position to take care of their crew better because they experienced the time to have them effectively vetted and assign them the right roles. 

In simple fact, their crew is so streamlined that it is only composed of two transport individuals who operate element-time, two complete-time manufacturing hires, and a social media supervisor.

Bit by bit but surely, Amanda and Tiffany had been producing progress and acquiring a breakthrough to arrive at their purpose. 

They’ve also diversified and no more time have Etsy as their sole selling platform. They now recognize that it is finest not to have all their eggs in just one basket. 

As Momentum college students, Amanda and Tiffany are also at the moment acquiring professional mentorship on launching and expanding their site and expanding to wholesale without needing to enroll in new classes mainly because Momentum has the specialist coaches and assets for their specific jewellery business desires. 

Amanda says, “Yeah, we took your advice. The most important detail is “working on the business” instead of “in the business.”

Inside 1 calendar year following signing up for Momentum, Amanda and Tiffany last but not least strike their goal and crossed the 7 determine mark!

It is much easier stated than carried out, but with the appropriate resources, guidance and mentorship, you are going to be capable to find clarity and realize what it implies to have financial safety accomplishing what you like. 

Now, if you’re completely ready and ready to do the get the job done, exhibit up for your enterprise to hit your jewelry small business goals… our Momentum coaches will be content to assistance and guidance you. Just like they did for Amanda and Tiffany of Emery and Opal

So if you’re all set to be our up coming accomplishment story…


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