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Glow Girl Color Bar is the first of its kind: an airbrush tanning salon on wheels – and its GlowMobile can come directly to your group or occasion, including bridal parties and wedding events, according to owner Brittany Rowan.

The trendy, Instagram-worthy GlowMobile is a Mercedes-Benz Sprinter van with a built-in airbrush tanning salon featuring wood flooring, a vintage Persian rug, white subway tile, gold hardware and a quartz countertop.

“It’s a happy space that makes women feel good!” says Rowan, who launched the company in St. Louis to fill what she saw as a void in the airbrush tanning industry – a safe, sunless, natural-looking custom tan and high-level service experience in a curated space. “Women are always surprised and awed when they step inside the GlowMobile. They’re drawn to the feminine aesthetic and excited by the elevated details. Since airbrush tanning is such a sensitive service, with our clients being undressed, it’s imperative they are made to feel comfortable in our space.”


Glow Girl Color Bar can serve special groups, including bridal parties, with its professional, personable staff working with each bride to ensure she’s achieving her color goals for the most special day of her life, Rowan notes. “We conduct a trial with all of our brides where we discuss their airbrush/self-tanning history [and] skin goals for their special day, whether it’s a deeper color, a cohesive complexion [or] brighter skin tone – and often, all three!” she says. “We blend a custom solution [with paraben-free, all-natural, organic ingredients] for each client to complement their skin tone, hair color and eye color.”