Fashion Fair was a staple at department stores for generations, but this new iteration of the brand is taking into consideration the nature of makeup shopping in this day and age. First off, the brand mentions a renewed focus on creating products with better formulations, as well as the addition of skin-loving ingredients like hyaluronic acid, peptides, and moisturizing sunflower seed oil.
As the founders mention, the products were formulated to address skin issues that often affect Black women. For example, its new primer includes, as the brand verbiage notes, “skin-brightening actives” (which the brand confirmed is vitamin C) to combat concerns such as hyperpigmentation.
There’s also the fact that department store makeup counters don’t have the caché they did in the past. These days, people are flocking to retailers like Sephora, where the new Fashion Fair will be available at the start of the month. Entering this particular space, the hope is, will help the brand become more accessible to modern makeup wearers who are shopping in stores and online — and putting all their findings on the internet for the world to see.
Plus, according to the brand, it created a list of “do-not-use” ingredients for this line in order to comply with the retailer’s clean beauty standards. The brand declined to disclose which ingredients were discontinued. (If you wish to read about Allure‘s clean beauty standards, you can do so here.)