14/04/2024 10:36 AM


Piece of That Fashion

Jan Day Pro Beauty Academy creates a new future for Jafra Cosmetics during Betterware Acquisition


The only professional makeup artistry academy in the world specializing in Jafra Cosmetics.

Estel Day, granddaughter of Jan and Frank Day, co-founders of JAFRA Cosmetics, is following her grandparent’s legacy in the beauty industry and launching the Jan Day Pro Beauty Academy to help educate, mentor, and certify aspiring professional makeup artists. The academy, co-founded with pro makeup artist Jackie Alves, who is also the head educator of the program, will be the first of its kind: a professional makeup artistry academy specializing in Jafra Cosmetics. The beauty academy is named after Day’s grandmother, Jafra Cosmetic’s co-founder, Jan Day.

The launch of the Jan Day Pro Beauty Academy is coinciding with the recent announcement that Betterware de Mexico will acquire Jafra Cosmetics from its owner in Germany, Vorwerk Group, in a deal worth US$255mm.

“We are the only professional beauty academy in the world that helps aspiring pro-makeup artists live to their fullest potential by using Jan Day’s greatest secret of success: Jafra Cosmetics. We are excited to mentor and inspire the next generation of professional makeup artists who will carry on the legacy of Jan Day. We believe that the recent acquisition of Jafra Cosmetics by Betterware de Mexico provides a strong future for Jafra and for the next generation of pro makeup artists that will benefit from our program”, said Estel Day, co-founder of the Jan Day Pro Beauty Academy.

The Jan Day Pro Master Artistry Course is an eight week course, priced at $1,800.—, USD, which will teach students basic application and method to advanced artistry techniques with a focus on business and self branding. The classes are online, live, and interactive. The course will finish with two modules focusing on professional makeup artistry in film/television and fashion runway, with special guests from the entertainment and fashion industry. At the end of the course, students will be provided with a certification of completion by the Jan Day Pro Beauty Academy. Included with the course, students will also receive over $875.—, USD, worth of Jan Day Pro Makeup Tools, a line of professional makeup products (all are vegan, paraben free, gluten free, and cruelty free) to compliment Jafra’s skincare and color collections.

“We believe that a professional makeup kit consisting of Jafra Cosmetics and Jan Day Pro Makeup Tools gives pro makeup artists the ultimate cutting edge to become leaders in the beauty industry. We are here to show them how”, says Jackie Alves, co-founder and head educator of the program.

The Jan Day Pro Beauty Academy is currently offering a reduced fee of $1,600.—, USD, for those who sign up before April 15, 2022. The course starts on May 26, 2022 and registration ends April 30, 2022. For aspiring pro makeup artists who are not ready to take the full certification course, there is a $99 monthly subscription which includes a monthly kit of Jan Day Pro makeup tools and VIP access to weekly makeup tutorials taught by a Jan Day Pro Beauty Academy instructor.

For more information visit www.JanDayPro.com

Media Contact
Company Name: Jan Day Pro Beauty Academy
Contact Person: Melissa Hill
Email: Send Email
Country: United States
Website: http://www.jandaypro.com/


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