23/06/2024 4:54 AM

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Piece of That Fashion

John Lewis TV set sales rise 124% as Brits watch World Cup

John Lewis

John Lewis
John Lewis said its football bauble has been “so popular that it’s sold out online”
// John Lewis says sales of TV sets have risen thanks to the World Cup tournament
// Waitrose says sales of crisps and snacks were up 36% compared to last week

John Lewis has said the World Cup tournament has led to shoppers stocking up on products.

The retailer recorded a rise in sales of TV sets on Monday, after England’s recent win against Senegal on Sunday.

Larger screen sizes are proving particularly popular, with 60-69 inch TVs up 124% compared to the previous week.

In the past week alone, sales of football decorations at John Lewis have risen by 77%.

John Lewis said its football bauble has been “so popular that it’s sold out online” with limited stock in shops.


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Over at sister company Waitrose, sales of crisps and snacks were up 36% compared to last week and dips up 10% compared to last year.

Sharing bags of chocolate have risen 36%, and Chocolate Footballs at John Lewis are up 99%.

Meanwhile, customers have been stocking up on beer and cider. Sales at Waitrose spiked for both of England’s recent fixtures; up 16% for the England vs Wales match, and up 8% for last weekend’s England vs Senegal triumph.

“Our customers are kicking off the weekend and getting geared up for the big game,” Waitrose own brand director, Natalie Mitchell said.

“Whoever you’re supporting, we have everything to make the match a winning experience – from snacks and party food to TVs and soundbars.”