14/07/2024 12:48 PM

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MPG hires Skyers to lead grocery channel

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Ex-Wakefern exec joins CPG approach and services organization

PRINCETON JUNCTION, N.J. – Marketplace Performance Team (MPG), a primary, conclude-to-end CPG system and solutions firm, nowadays declared the appointment of former Wakefern Food stuff Corp. executive Chris Skyers as government vice president, grocery, efficient promptly.

Skyers will have large-ranging responsibilities primary all factors of the Grocery Channel, supporting high-amount strategic scheduling and management of a substantial-undertaking, dynamic staff to further greatly enhance provider to MPG shoppers in just this critical channel. His role will be critical to developing and sustaining extraordinary buyer interactions at all levels, specially senior ranges, and he will supply leadership in the enhancement of business sales and advertising and marketing alternatives, lengthy- and quick-phrase market place channel procedures, and ongoing purchaser answers that provide beneficial effects.

“I am seeking ahead to even more amplifying MPG’s previously strong benefits in grocery beneath the new leadership of Chris Skyers, who is a strategic thinker, robust collaborator, and tested leader regarded for his deep understanding of the grocery channel and mass current market retailing,” Jason Reiser, MPG president, gross sales, solutions, and strategy, in asserting the appointment.

Reported Skyers, “I am fired up by the possibility to sign up for a corporation of the caliber of MPG and elevate the voice of the purchaser to strengthen our business enterprise partners.”

At Wakefern, Skyers led superior-impression teams and techniques for banner makes which include ShopRite, Value Ceremony, The Fresh new Grocer and Dearborn Marketplace. Most lately, he served as vice president of possess makes – the cooperative’s portfolio of non-public-label offerings.

Skyers also spearheaded Wakefern’s prosperous overhaul of SHOPRITE personal label via the generation of two proprietary models: Bowl and Basket and Paperbird. Moreover, his staff led the reinvention of the organization’s improved-for-you brand, named Healthful Pantry, which grew into a small business with additional than $2.7 billion in revenue.

A hugely identified retail marketplace believed chief, Skyers held roles at Wakefern together with vice president of health and splendor and vice president of corporate merchandising and internet marketing. His company acumen and determination to the purchaser-1st model was acknowledged by Mass Market Stores, which named Skyers its Merchant of the 12 months for 2014.

For the earlier several yrs, Skyers has been an energetic board member of NEW, the Community of Executive Women of all ages. He also served as a director at GMDC. He provides to MPG an emphasis on the significance of bringing diverse views to the desk, due to the fact “that is when an corporation achieves its greatest success.”



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