Pinterest to Acquire THE YES, an AI Powered Shopping Platform for Fashion


SAN FRANCISCO, June 02, 2022–(Company WIRE)–Pinterest, Inc. (NYSE: PINS) – Right now, Pinterest is asserting that it is signed a definitive settlement to receive THE Yes, an AI powered browsing system for trend that permits end users to store a individualized feed primarily based on the user’s lively enter on manufacturer, model, and measurement. Pinterest believes that THE YES’s management, innovative technological innovation and talented staff, combining searching knowledge with trend field credibility, will assistance accelerate Pinterest’s vision for it to be the residence of style-driven purchasing.

With hundreds of model merchants on its platform, the team at THE Sure has designed an extensive trend taxonomy that employs human experience and equipment learning to power a in depth algorithm in vogue. THE YES’s model interactions and purchasing experience can probably be utilized to other types on Pinterest these kinds of as home, splendor and food stuff.

THE Certainly was launched in 2018 by CEO Julie Bornstein, an ecommerce and vogue marketplace veteran and CTO, Amit Aggarwal, a tech business veteran. About the past quite a few yrs, THE Certainly has scaled to give a customized every day browsing feed that learns a user’s design as they store with hundreds of retailers, which include world-wide makes and discovery brand names throughout the manner spectrum.

Upon the closing of the transaction, Julie will report to Pinterest’s Co-Founder and CEO, Ben Silbermann, and will guide browsing vision and tactic throughout Pinterest, developing a new and strategic corporation dedicated to Pinterest’s style-driven purchasing attempts that will support steer the evolution of characteristics for Pinners and merchants on Pinterest. Pinterest is fired up to welcome THE Of course crew to be a part of Pinterest adhering to the closing of the transaction.

“THE Indeed workforce are experts in building an stop-to-conclude searching knowledge. They share our vision of creating it uncomplicated to come across the proper products and solutions that are personalized for you centered on your flavor and type. We’re extremely excited about THE YES’s gifted group and technological know-how as we develop devoted searching encounters on Pinterest.” – Ben Silbermann, Co-Founder and CEO of Pinterest

“I have invested my job at the intersection of purchasing, style and technology and have viewed to start with-hand the precious effect of constructing engineering that permits brand names to join a platform with relieve while enabling buyers to share their preferences. Joining forces with Pinterest to broaden our get to employing this kind of an inspirational system is an exciting and excellent following phase for our group and technological innovation.” – Julie Bornstein, Founder and CEO of THE Indeed

Pinterest is a shopping platform that provides alongside one another the unique commercial intent of its audience and the means to visually discover merchandise as you would in a journal or catalog. In a globe of impulse getting, Pinterest is developed to allow influenced searching. It’s like a catalog, personalized to your distinctive tastes.

In the months following the closing of the transaction, Pinterest programs to sunset the THE Of course app and web site to let the merged teams to target on know-how integration and evolving our shopping vision.

Issue to the pleasure customary closing conditions, the transaction is predicted to shut in the 2nd quarter of 2022.

This conversation incorporates forward-hunting statements within just the this means of applicable securities rules. Forward-seeking statements and details commonly relate to future functions and expected revenues, earnings, funds flows or other features of our operations or running final results. Ahead-seeking statements are generally discovered by the words “will,” “can,” “assume,” and comparable expressions, together with the adverse thereof. The absence of these text, nevertheless, does not indicate that the statements are not ahead-hunting.

Because these forward-hunting statements contain pitfalls and uncertainties, there are critical elements that could lead to our genuine success to differ materially from the anticipations expressed in the ahead-seeking statements. These variables consist of, without having limitation, the following: failure to obtain essential regulatory approvals in a well timed fashion or in any other case failure to satisfy any closing disorders to the proposed acquisition of THE Yes dangers affiliated with tax liabilities or improvements in U.S. federal tax legislation or interpretations to which the proposed transaction with THE Certainly or the functions thereto are topic dangers relevant to the operation of THE YES’s organization prior to the closing of the acquisition failure to effectively combine any new business failure to comprehend the predicted positive aspects of any blended functions unanticipated expenses of buying or integrating THE Indeed possible effect of announcement or consummation of the proposed acquisition on interactions with 3rd get-togethers, which includes workers, customers, partners and opponents incapability to retain essential staff modifications in laws or authorities laws influencing the acquisition or the get-togethers and economic, social or political ailments that could adversely affect the proposed acquisition or the events. Much more details about these and other hazards that may possibly impact our enterprise are integrated in our Type 10-K for fiscal 2021 and in our other SEC filings. You can track down these stories as a result of our website at We caution you not to position undue reliance on any ahead-looking statements, which speak only as of the day hereof. We do not undertake any responsibility to update any forward-looking assertion or other details in this conversation, except to the extent required by regulation.

***Monetary conditions of the transaction had been not disclosed***

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LeMia Jenkins
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Investor Relations
Neil Doshi
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