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These Brands Don’t Want Your Black Friday Business

This Black Friday, as brands slash prices! and trumpet the best deals! and big savings!, one company is taking a very different route. Sneaker brand Allbirds is actually increasing its prices.  Every product will be $1 more expensive on Friday, with all the extra...
How this woman entrepreneur reinvented her business amidst COVID-19

How this woman entrepreneur reinvented her business amidst COVID-19

Last October, we featured the enterprising story of Rakhi Khera, an entrepreneur, who started her own fashion brand with an initial investment of just Rs 5 lakh, and became a top seller on Myntra. The modest investment in 2014 saw an upward surge in revenue, with...