18/06/2024 11:01 PM

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Piece of That Fashion

Target revamps store format with community, sustainability in mindRetail Customer Experience

Target revamps store format with community, sustainability in mind

Target is debuting larger-format stores that provide more space for same-day fulfillment services, a more open layout and localized elements.

The stores are nearly 150,000 square feet, 20,000 square feet larger than chain average, according to a press release.

“Target’s stores are at the heart of how we deliver for our guests, whether they browse the aisles, shop online or stop by for same-day services like Order Pickup and Drive Up,” John Mulligan, executive vice president and chief operating officer, Target, said in the release. “Guests and team members tell us they come to Target because they feel inspired, connected and welcomed. With our reimagined store design and larger store footprint that better supports our same-day services, we can give guests more of what they love while incorporating features that build on our commitment to sustainability, community and helping all families discover the joy of everyday life.”

The retailer recently debuted the store design and format in a new location outside Houston.

The layout delivers a backroom fulfillment space that’s five times larger than previous stores of similar size.

The stores will offer guests the retailer’s full assortment of merchandise, including expanded food and beverage, exclusive brand partnerships and a curated mix of owned brands and national brands that continues to differentiate the retailer and build guest loyalty.

Target will pull in community focused elements to each store’s design, from native landscaping outside the store to localized product offerings within the store to foster an even more relevant experience for guests.

The retailer’s stores and operations play a pivotal role in its goal to achieve net zero emissions by 2040. Its future new stores and remodels will include updates such as natural (CO2) refrigerants to help lower the retailer’s emissions and EV charging ports for its guests, with many locations including rooftop solar.

Starting in 2023, more than half of Target’s approximately 200 full store remodels and almost all the retailer’s approximately 30 new stores will include elements of the new design. Beginning in 2024, all of Target’s remodels and new stores will feature the majority of the reimagined store design elements.