USD students create sustainable fashion app Fomeno, win Hult Prize

A local business led by three young entrepreneurs is planning to launch early this summer after taking home $100,000 in seed money in an international tournament last month.

The founders of Fomeno, an app that encourages sustainable fashion, were one of 11 businesses out of 30 finalists that won the 2020 Hult Prize Challenge, an award for an entrepreneurial venture from college students that addresses a pressing social issue.

Fomeno allows shoppers to search its online database from local thrifters and online curators to find specific items. Simply put, it makes thrift shopping easier, said Payton Ryz, 20, chief of communications.

Brigit Blote, 21, the founder and CEO of Fomeno, is currently a student at the University of South Dakota, studying sustainability. Ashlynn Atwood, 22, co-founder and chief of design, graduated from USD in September, and Ryz is also still a USD student. All three juggled Fomeno and the Hult Prize competition as full-time students and D1 student athletes.