Wesfarmers OneDigital has teamed with The Walt Disney Company to launch an exclusive subscription bundle combining Disney+ streaming entertainment content and OnePass for $14.99 a month.
The multi-year agreement is the first external partnership for OnePass and builds on the strong relationship between the two conglomerates. The deal sets Wesfarmers up to compete with Amazon Prime membership which offers streaming and preferential product access and delivery terms for a monthly fee.
The strategy aims to create better value and convenience for customers, resulting in deeper customer engagement across the board. Customers can now save $3 a month on the combined standalone pricing of both subscriptions.
Nicole Sheffield, MD of Wesfarmers OneDigital, said: “We know how important value is to our customers and our new OnePass membership program offers free delivery across some of Australia’s most trusted and best-value brands.
“Our exclusive partnership with Disney+ will provide Australian families with even more value and access to world-class entertainment.”
Sheffield added the service will be available from this month, in time for the school holidays.