What Is Cash Wrap Counter In Retail?
The cash wrap is a space in your retail store that houses your cash register and allows your employees to accept payments from customers. Each customer must pass through this area before leaving your store, whether they buy something or not. The cash wrap counter may also include the surrounding area, such as retail displays and nearby aisles.
You can leverage the cash wrap area to encourage customers to make more purchases. The idea is not to display large items at the checkout counter but to focus on impulse purchases and maximize your space. Depending on your store, you may consider showing convenience items like car chargers, gift cards, or other everyday items. Unfortunately, most retailers do not leverage the potential of the cash wrap area or even overlook it entirely.
What Are The Aspects To Consider When Designing A Retail Cash Wrap
Building an effective cash wrap counter takes more than just a POS system or a cash register. Aspects such as your retail store layout, the type of cash wrap, and even the effectiveness of your retail POS system are all factors that affect the establishment of a checkout counter. Here are some elements you should take into account:
Consider the available space you have
Some questions you need to ask yourself about your space include:
- How much space do you have?
- How does the cash wrap fit into the layout of your store?
- Is my cash wrap area near the entrance/exit?
- How much space does the POS hardware take up?
The space you need to set aside for your checkout counter should be enough to hold at least your cash register, POS hardware, and your customers’ purchases. It is often recommended to have a checkout counter length of at least 2.5 to 3 feet for customers.
A length less than this means that the cash wrap counter is not large enough to hold customer purchases, and customers may feel like they are buying too much. A larger space, on the other hand, may subtly encourage them to buy more due to the extra space around the register.
Your checkout counter should also be large enough to display one or two small impulse items, calls-to-action to leave reviews, or opportunities to sign up for your loyalty program. If possible, a small digital sign or kiosk is a good idea so you can highlight new products or promotions.
You should also consider additional space if the products you sell need to be packaged or bagged. It’s also a good idea to have cash wraps designed with parallel counters and leave at least three feet between them so that employees have room to move around, bend over to access cabinets, etc. Refer to the Americans with Disabilities Act standards, which requires retailers to provide at least 30 to 40 inches of space in front of the register.
Choose the right design
When choosing the best cash wraps for your store, consider the available floor space, the kinds of countertop tasks you need to perform, and the number of POS systems you need to meet customers’ demands. There are several types of cash wraps available:
The single counter cash wraps feature a counter that is usually parallel to a wall. It is the option that requires the least amount of space, making it ideal for small window displays and stores that don’t need much space behind their counter. However, this type of cash wrap counter is also used by large retailers who need a long checkout with several registers.
For example, single-cash wrap checkout systems are used by a range of different types of retailers. Grocery stores can use them because scanning and wrapping groceries are the only tasks they need to perform. But so can apparel retailers, such as the one pictured above. You’ll need to budget between $400 and $3,000 for this type of checkout space.
Also known as L-shaped or a dual cash wrap, this type of retail cash wrap has two separate counters: one for product display and one for customer checkout. In addition, both counters can be used as cash stations to get people out the door faster.
The dual cash wrap is best suited for stores with a larger footprint, those with higher customer flow, and those that require tasks to be performed at the cash register.
For example, this type of cash wrap counter is most often found in coffee shops, as it allows one side of the counter to take orders and the other to distribute them to customers. You can also find this layout in a fabric store, where one side is used to take orders and the other to cut out custom samples. The price of an L-shaped cash wrap case ranges from $1,000 to $5,000.
Another common type of cash wrap counter is the U-shaped cash wrap counter which has three counter areas that can be used by multiple cashiers. This type of cash wrap counter is ideal for retail stores that require numerous people behind the cash register to help customers or handle other tasks. If you have multiple items to store behind the register, this is also ideal, as it offers the most storage space.
The U-shaped cash wrap is often found in jewelry stores, as it allows multiple employees to stand behind the counter to help customers look at the jewelry. It also gives them maximum space to display their pieces and store supplies. You can also find them in stores that offer gift wrapping or in stores that need space for tasks done in the checkout process. You need to budget between $1200 and $10,000 to get a U-shaped cash wrap.
Some people prefer to have a cash wrap counter customized to the layout that meets their needs. There are several reasons for this choice: an irregular shape of the space, specific usage criteria to be considered, or a desire for a more unique design. Such a solution will inevitably be more expensive and will likely take some time to complete, but for specialty or high-end retailers, the extra cost will be worth it.
Use a top-notch POS system tailored to your needs
Having the best cash wrap counter is one thing. But having an exceptional point of sale software is even better. A cluttered cash register can indicate that your business is not meeting consumers’ modern needs, which can negatively impact your checkout experience.
You Might Also Want To Read: 8 Tips for a Fast Retail Checkout Experience in High-Volume Stores
As a retail store owner or manager, you need to ensure that your POS system can process and accept payments as quickly as possible. The software should also be able to integrate eCommerce features in case you want to sell online. A good POS software should also be able to issue electronic invoices and have a queue management system so that you don’t keep your customers waiting for a long time.
KORONA POS is suitable for just about any retail business, from convenience stores and grocery stores to coffee shops and QSRs. If you are looking for a POS system or would like to upgrade your current POS software, please click on the button below for a product demo with one of our specialists.