Online shopping promotions are the equivalent of a yuletide stocking filler, allowing customers to take advantage of a few little treats that make them feel like they’re getting significant value.
The trick, of course, is to run promotions that attract new customers – but which don’t eat into your profits.
On the flip side, if you ignore promotions altogether, you could miss out on customers who instead do business with your competitors who are offering discounts.
So what’s the answer?
Be strategic with your promotions to ultimately become festive ready. Here are some ideas:
- Offer free shipping when customers spend over $50 – for example.
- Offer discounts. You don’t want to go too deep with your discounts as too many of them can cause consternation among your customers who’ll start to question the quality of your products. But you could – for example – use an exit intent popup that entices new customers with a discount on their first purchase. And if you’ve got seasonal deals? Promote them on your landing page for everyone to see.
- Cross-sell. This is a great way of maximizing sales during the holiday period. For instance, you can offer value-driven bundles that knock a few $$$’s off the total price if a customer buys complementary items.