Hey Bud Skincare partners with Pattern to grow online sales

Isaura M. League

Australian hemp skincare brand, Hey Bud has partnered with leader for global ecommerce acceleration, Pattern Australia to optimise its ecommerce operations and grow sales through online marketplaces.

Founded as an online-only business, Hey Bud has rapidly grown to become one of the country’s most popular skincare brands. The company is aiming to grow overall online sales by 40% in two years through selling on online marketplaces.

“Since our original product line – The Hydrating Clay Mask – sold out instantly in 2020, Hey Bud has rapidly expanded to become one of the most popular skincare brands in Australia, with a growing international audience. Today, we distribute our 8-piece product line from 3PL fulfilment centres in Australia, the US, New Zealand, and the UK, to consumers across the globe,” Hey Bud Skincare co-founder, Alex Roslaniec said.

Hey Bud’s sales and advertising model traditionally focused heavily on leveraging micro-influencers on social media, coupled with online advertising on Facebook and Instagram, with additional revenue streams flowing from its VIP Facebook group. However, since the recent IOS 14-15 privacy and security updates to iPhones, customer tracking and targeted advertising via social media became more difficult and less effective.

Following a recent round of external funding to accelerate international business growth, Hey Bud has turned to Pattern to help diversify its sales channels and expand its customer base through online marketplaces like Amazon.com.

“It’s been an amazing experience watching our brand grow and be loved by so many customers in Australia and internationally. While our social media following and our partnerships with micro-influencers have helped us reach where we are today, it was time to diversify our sales channels and route-to-market to fuel our next phase of growth. Digital marketplaces will enable Hey Bud to reach a new range of customers in Australia and internationally given our growing influence and popularity amongst consumers,” Roslaniec said.

Pattern will manage all end-to-end ecommerce processes for Hey Bud, including marketplace storefront set-up, product page management, and fulfilment and logistics operations to ship products from its own warehouse to Amazon, as well as implementing an overarching eCommerce and marketplace strategy.

Pattern will also leverage its extensive experience in marketplaces to maximise growth for Hey Bud by increasing its product visibility, maximising conversion rates, managing customer support, implementing marketing campaigns, aligning promotional activities, ensuring continual stock and identifying new growth opportunities.

“Hey Bud has rapidly grown to become a much-loved Australian skincare brand. We are very excited to begin work and help Hey Bud diversify its sales model through new online marketplace activity,” Pattern Australia general manager, Merline McGregor said.

“We are partnering with Hey Bud to grow their Amazon channel through streamlined sales, customer reviews and optimised listing management, then using this same strategy to help them break into other digital marketplaces like eBay and Catch, and beauty marketplaces like Cult Beauty and Macy’s.”

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