Picchiotti makes jewelry even more exciting with new Reversible Xpandable collection

Isaura M. League

One of the most well-known companies in the jewelry town of Valenza is Picchiotti. Established 55 years ago, they are known worldwide for their gorgeous jewelry. Last week they introduced their new and rather exciting collection: the Reversible Xpandable™ collection. 

Picchiotti responded to the dear wish of many women who love to wear their jewelry more frequently. Their new patent-pending technology allows Picchiotti to create exciting pieces that suit every woman (or man, let’s keep an open mind- we see so many men wearing pieces of jewelry once only thought of for women).

Picchiotti is known for its excellence in jewelry making, and they are known for using fabulous gemstones only. This jewelry brand uses modern technology to give its classic jewelry creations an exciting twist. The Xpandable collection caught my eye because it resolved the huge problem jewelers and jewelry brands face: size. The Xpandable does precisely what the name suggests, so a ring or bracelet fits nearly everyone. 

With the new Reversible Xpadable collection, the wearer can now simply flip the jewel and have a different look. Day or night, combine it with your outfit, or simply playfully wear it as you please. With a simple flip, you turn the diamonds on the outside, have a white stone bracelet or a black gemstone bracelet, and so on.

This kind of versatility is what consumers love. Picchiotti listened well to the market. Their version of personalized jewelry is entirely in line with their high standards and classic twist. 


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